3/18/2023 0 Comments Marlboro silver blue"The color schemes mislead consumers regarding the safety, taste, and performance of the products and thus should be altered," says Cummings. Michael Cummings, PhD, MPH, chairman and professor of oncology at the Roswell Park Cancer Institute in Buffalo, N.Y., have called on the government to take more action in this area. Other prominent quit-smoking experts, such as K. "The cigarette manufacturers advertise their products with attractive and appealing packaging in an effort to engage new consumers and maintain their current consumers." "As with any product being marketed, packaging is developed to be attractive and appealing to the consumer," says Pat Folan, RN, the director of the North Shore-LIJ Center for Tobacco Control in Great Neck, N.Y. As a result, most smoking cessation experts agree that they do very little to encourage people to quit smoking. In a separate study of 193 smokers, the smokers who were the most concerned about overall health, tar levels, and nicotine levels chose the whitest cigarette packages as the safest options.Īs these studies show, the perceptions of both smokers and nonsmokers have changed very little, despite the absence of words like light and mild. For example, in a 2011 study of 197 smokers and 200 nonsmokers who were shown different cigarette packages at random, the participants selected the lighter-colored packages as the ones that had less tar, a smoother taste, and a lower health risk compared to the darker-colored packages. Though the words that might prevent people from quitting smoking are gone, research has shown that the perception of these new cigarette packages is the same. For example, now blue, gold, and silver are typically reserved for the supposedly milder products, while red is used for traditional cigarettes and the color green for menthol cigarettes. In many cases, cigarette manufacturers have responded by simply removing the banned words from their cigarette packages and letting the colors do the talking. In reality, all cigarettes are equally dangerous. Words like "light," "mild," and "low" lulled consumers into thinking that these cigarettes were safer than regular cigarettes, keeping them from trying to quit smoking. The FDA made this switch due to safety concerns. Food and Drug Administration (FDA) had just banned the use of words like "light," "mild," and "low" on cigarette packages. Similar changes affected other brands of cigarettes like Camel Light and Marlboro Ultra Light. What was previously known as a "Marlboro Light," for example, became a Marlboro Gold Pack. In the summer of 2010, most smokers noticed a change in familiar cigarette packages.
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